Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to enhance their information collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce additional expenses, it can cause higher precision and even more reliable data
Pixel tracking makes use of an item of code to sign up conversions on your web site. It's simple to set up and much less vulnerable to advertisement blockers.
1. A lot more precise data
The traditional approach of tracking conversions on an internet site, making use of pixels, is having problem with changing browser privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.
Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's packed from your own domain name and treated as first-party code, meaning it's much less most likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more precise information and a much more complete picture of customer journeys throughout networks.
Additionally, this type of monitoring allows businesses to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it less complicated to adhere to various information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring allows organizations to collect and improve data prior to sending it to third-party analytics/advertising platforms. This enhances data efficiency and accuracy, which can assist marketers make more informed advertising decisions.
Traditional pixel monitoring counts on JavaScript tracking codes that are placed in web site visitors' internet browsers. These tracking codes are typically blocked by advertisement blockers, which can result in data collection disturbances and incorrect outcomes. Server-side monitoring enables organizations to bypass these limitations and supply exact, constant information that is less vulnerable to disturbance.
This type of tracking additionally allows services to track conversions that happen outside of the website, like phone calls and in-store purchases. This is necessary since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is more reputable for organizations looking for to adapt to these modifications.
3. Much less vulnerable to fraud
Server-side tracking allows organizations to manipulate data payloads prior to it gets to 3rd party endpoints, improving safety and security and personal privacy. This is specifically important as different web browsers and systems significantly transform how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will not allow pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your website.
Additionally, server-side tracking enables you to catch individual information straight by yourself web servers. This removes dependancy on 3rd parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of directions that informs your web site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small item of code on your webpage to collect information from users.
4. Easier to implement
Server-side tracking is an information collection procedure that takes place on the internet site's very own web server, bypassing web browser affiliate link tracking tools constraints. This suggests that data gathered by the website/app is first sent out to the web server where it's refined and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the range of data management and offers companies a lot more control over transmission, making it normally much more reliable. As a result, it's less vulnerable to information difficulties caused by things like a busted link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This enables you to have more accurate information and assists guarantee compliance with personal privacy policies such as GDPR. Moreover, it additionally stays clear of the tracking limitations enforced by web browsers and ad blockers.